As the new Hyundai Genesis Luxury Sedan makes it's way to our Bowater Hyundai showroom during March, the motoring press nationwide are being to froth at the statement this vehicle is making, and the quite nice feathers it is ruffling at the top edge of the pecking order.
Dave Leggett from the Waikato Times has this to say.
Hyundai is back in the prestige car market with a four door sedan that aims to take on the best from Asia and Europe. And the Genesis might just be the beginning of a new chapter for the Korean car maker.
The car in the rear view mirror was quickly gaining on us.
It's deep squarish grille, set prominently between the sharp edged lights, looked familiar.
It's huge and it makes a big statement. It could have been an Audi. But it wasn't. The angles on the grille weren't quite right for a model from Ingolstadt and this car was something completely new on New Zealand highways.
The newcomer was Hyundai's new Genesis, the Korean carmaker's move into the premium sector of the market. And its size and styling will help it it fit in as a realistic alternative to similar-sized models from the top European and Japanese brands.
The Genesis was first developed as competition for the German prestige car makers on the North American market and the model is now an established model in the premium sector in the US in both sedan and coupe body styles. But the first-generation car was only available in left-hand drive and New Zealand has had to wait until the second-generation car came along to get a right-hand-drive version.
The Genesis was launched in New Zealand last week just in time for the Cricket World Cup Hyundai is a major sponsor.
Hyundai is entering New Zealand's luxury car market with its most expensive model yet.
We take a look at what motoring journalist Rob Maetzig has to say from the launch of the sedan called Genesis, as published in the Taranaki Daily News on Feb 4th 2015.
Would you pay 10 dollars short of $100,000 for a Hyundai? You know that Korean brand that just a few years ago was best known as cheap-as-chips but not particularly outstanding product?
The fact that in a couple of weeks the brand will launch a new rear-wheel drive luxury sedan with a retail price of $99,990 speaks volumes about the spectacular progress achieved by Hyundai in recent times.
That progress has been such that last year Hyundai achieved more than 4.9 million sales to make it the world's fifth largest manufacturer of motor vehicles.
In New Zealand, Hyundai enjoyed its best year ever in 2014, with 8309 sales. Not only did that put it in third position behind Toyota and Holden on the vehicle sales ladder, but it meant Hyundai has now enjoyed 12 years of continuous year-on-year growth.
This weekend the team from Bowater Hyundai will be heading down to the western end of the front beach at Tahunanui to participate in what we hope to be quite an epic battle of beach cricket. The show kicks off bright and early at 9.30am at Tahuna Saturday 24th, but get there at 9am to sign in.
Hyundai have pulled out all of the stops and set up an epic contest - to be played out between a plethora of teams of 6 from around the region, culminating in a bragging rights champion for the day and the chance to win a share of $25,000 worth of Hyundai Family Time.
It is awards season, with all of the motoring magazines, websites and organisations putting together their lists of favourites.
One of the heavy hitters in all of this is the New Zealand Motoring Writers' Guild (NZMWG), who in conjunction with AA motoring experts, put together the first big awards ranking that has everyone talking. They consider styling, performance, handling, economy, comfort, build quality and finish, value for money and the x-factor when selecting those vehicles to win their categories.
This year was the turn of the Hyundai Santa Fe to turn out a stella performance. It came in top of the heap of the Large SUV bunch, something certainly not lost on the good people of Nelson and Tasman, who have been buying up this wonderful multi purpose vehicle in record numbers over the past year.
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- Up close with a massive trophy. Chris Bowater gets his hands on the Cricket World Cup.
- Bowater Hyundai is proud to be a driving force behind the 2015 ICC Cricket World Cup games in Nelson.
- Hyundai Genesis receives highest safety score in ANCAP history, and it is on it's way here!
- Bowater Hyundai celebrates the Nelson and the Cricket World Cup
- This month get $2000 worth of fuel for free from Bowater Hyundai