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    Drive your dream

    The Bowater Motor Group are ready to exceed your expectations, and make it possible to drive your dream today. A local, family owned company, we have been supporting the community since 1945 - and selling what we feel are the best cars the world has to offer, and servicing all makes and models from onsite workshops we are very proud of. We have a range second to none, with new cars in the showrooms from Toyota, Honda, Hyundai, Lexus, & Isuzu. There is something for everyone, at every stage, new or used.
  • toyota 86
     

    Toyota 86: On the Right Track!

    The Toyota 86 is a legend in the making. It is a return to the pure fun of driving. Rear wheel, front engined with a very low centre of gravity. It has been winning Car of the Year awards all over the world, including being named the Top Gear Car of 2012 when it was first released! Fun starts when you press the button. Click here to learn more. New or used, Bowater Toyota can put you on the right track!
  • Hyundai Accent
     

    Need a a new Accent? See our Used Selection

    If you drive a small car, or are thinking about downsizing to a lower fuel use, more efficient smaller car for around town use, then you need to see the Hyundai Accent. This zippy little hot hatch has it all! Small on size but massive on features across the model range. We have a wide range of quality used vehicles like this one in our central Nelson Yard. Click here to find out more.

Drive your dream with Bowater's

Win a brand new Honda CR-V!

win a crv

Using our website - an easy how to guide

We like to do things right at The Bowater Motor Group.

That extends to our presence on the internet as well. We have invested in building a quality website that is safe and secure, fully and constantly virus scanned and full of interactive features.

To get the best out of this website we have build this "How To Guide" so that you dont miss out on some of the great things we have got going on here. Take a couple of minutes to read through this and make sure that you are making the most out of our website, and getting the best deals you can every time you visit us, both online and also at our many showrooms across the Nelson and Tasman region.

We have set up this site to be as user friendly as possible, and have installed some fantastic features. When browsing through the pages of a website, we all want a user friendly experience and efficient use of our time. In an aim to achieve just this, we have added the following features which allow you to select various options to enhance the view and interactivity of your experience.

 

Wondering if we have what you are looking for?
Looking for a particular article? Use the SEARCH tool.

site-search

Use our simple search tool in the main menu bar. Just type in whatever you are looking for and a list of pages will magically appear underneath. The website search engine displays the results based on key words attached to articles, and words in articles.
For a more advanced search, click on the mini magnifying glass on the right of the search tab which will take you to the search section of the site, where you can refine your search even further. Type in your search words, parameters or phrases and presto, the links to pages and articles within the site will be displayed. This is a great tool, and will speed up your access to information incredibly.


Use the Breadcrumbs to Navigate

site-breadcrumbs

A great trick to get moving through the site more quickly is to become familiar with the easy menu system. The "Breadcrumbs" Menu leaves a trail of crumbs as you navigate your way through a section. This can be found at the top of the website just under the main menu bar.
You can hover offer any of the previous crumbs, they will highlight and change colour to red to show that they are active and you can go straight to that page. Easy!
At any stage you can get right back to the start, the home page, by clicking on the little "home icon" at the start of the breadcrumb trail under the main menu of every page.


Join the BMG Family

We wish to extend an invitation to everyone to join our BMG Family.

Joining is easy, it will only take a couple of minutes, but it will unlock a lifetime of motoring benefits.

Since 1945 we have been a specialist business dealing with all aspects of the motoring experience - now we are taking it a step further by encouraging you to join our family business.

We stand for Family Values & Value for Families!

These days loyalty is a much talked about business aspiration. We have been very focused on delivering only the very best products, service and community support to the wider Nelson Bays area since 1945.
When it comes to supporting those that support us we are completely committed - in fact we want you all to benefit from our experience and share in the vision of the Bowater Motor Group.

By showing us support by joining the BMG Family we offer a range of benefits:

  • $30 WOF Inspection at our Service Centres
  • Variable discounts on some services
  • A prize draw 1st Monday of every month
  • Bonus free gear randomly
  • Invites to BMG Family member only functions & special deals

Once you are a BMG Family member the benefits begin straight away.
We have got some sections of the website locked down for just BMG Family members, so remember to log in whenever you visit the website.

 

Are you ready to join the BMG Family?
Just click here
.

 


 

The Bowater Motors Story

Bowater's: A history we are proud of and a future we are sure of.

The Bowater Motor Group was formed in the late 1940's as a mechanical and auto electrical service when local man Raymond Bowater returned home to Nelson after serving in the Second World War. The site was in central Nelson at the back of the building that is now the Suburban Bus depot.

 original-building

The standard Triumph franchise was obtained, and in 1951 the Armstrong Siddley, followed in 1952 by the Studebaker franchise.

When Raymond Bowater retired in 1977, Rodney Bowater was appointed Group Managing Director.

The company expanded and obtained franchises for Nissan, Honda, Peugeot, Audi, Volvo, Jaguar, Rover, Landrover, Fiat, Volkswagon, Renault, Alfa, Panther, Hino, Lancia, Maserati and Leyland Heavy Commercial.

With the addition of the Motueka Dealership, Bowater's has became Nelson's largest vehicle company.

Rationalised with the purchase of the Toyota franchise in 1990 The Bowater Group now operates Bowater Honda in Nelson, and Bowater Toyota in Nelson, Richmond and Motueka and has recently added Bowater Hyundai in Nelson to its very strong locally owned group of companies.

Continuing on with the true focus the Bowater Group has achieved several awards and merits of achievement within the major franchises - Toyota, Honda and Hyundai.

The solid Toyota franchise was enhanced with the addition of one of the world's most recognised quality fanchises - LEXUS, and has also recently been bolstered with the Daihatsu make of vehicles, giving the new car buyer absolute choice.

The Bowater Group now delivers more new vehicles to Nelson people than any other company.

Bowater's is the company you can rely on for all your motoring needs; New and Used vehicles, Service, Parts and Finance.

Welcome to our website

You can drive your dream,
and we can make it happen.

Our history is just the beginning!

Your car is probably your next biggest asset to your home, and you will spend a considerable amount of time in your car over your lifetime.
Life is too short to be worrying about your car. You need a car that suits your lifestyle. 
We have a comprehensive range of the world's best valued and most reliable cars ready for you to experience. You can drive your dream today. It is that easy.   

Since 1945, The Bowater Motor Group has been providing the Nelson region with quality vehicles and servicing that is second to none. Now, even more so than ever before, it is possible to drive your dream.
The future of car technology has arrived.
With our stores, showrooms and customer centres spread all over the wider Nelson region we are confident that our long history in the area means that we not only know what works best around here, but what will work best for you.   

Think Bowaters and three things come to mind...
Quality, excellence and vehicles to suit a lifestyle.

Whether for urban, business or off-road, let Bowater's begin your journey.
If you're going somewhere - The Bowater Motor Group will take you there.

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Support in the Community

  • Daffadil Day
  • Bowater Toyota Cancer Society
  • Nelson Giants
  • Cricket World Cup
  • Hyundai Winner
  • 1502-bottom-btoy-com ariana
  • Rainbow
  • Natureland
  • Brook Sanctuary
  • Arts Festival
  • Nelson Bays Football
  • Gigatown
  • Good In the Hood