Bowater Toyota CEO Tony Bowater signs the Emirates Team New Zealand dagger board as it tours the country.
The Amercia's Cup is quite a big deal here in New Zealand. It has been a quintessential sporting event for decades and has seen the Kiwi Spirit swell with pride with wins, and collectively sigh when it all turns to custard out on the merciless seas.
Toyota has been a big part of this journey, and through the years has been a consistent sponsor of the NZ Challenge.
This year, in the waters of San Francisco Emirates Team New Zealand will be doing it all over again, and Toyota, as ever are right there too, both on the water with the boat, and also here at home with an engaging new campaign to get our small nation excited about this new challenge.
'Lean with us' is a fun way to show your support for Emirates Team New Zealand as they battle it out to win the America's Cup. It is all about getting your lean on. Toyota want you to take a funny or innovative 'leaning' photo and upload it to their website < www.leanwithus.co.nz > and show the team you're 100% behind them. Plus you could win some excellent prizes.
The more Kiwis that 'Lean with us' the more motivated they'll be to win!
The team at Bowater Toyota are very excited about the America's Cup. Every challenge has been something special, and something special has been done to celebrate.
This year Toyota have taken the Lean With Us roadshow around the country, stopping in at the delearships to get the replica dagger board signed, which will then be shipped over to Emirates Team New Zealand over in San Fran, hopefully inspiring them just a little more.
The stop over in Nelson gave the Toyota team the chance to enjoy some fabulous Nelson sunshine, and get their Hilux professionally groomed thanks to Tom! The staff got in on the action and wrote some great messages to our America's Cup heros.