With summer holidays underway, it’s the perfect time for kids to earn a Toyota Kiwi Guardians medal by enjoying a family camping trip in New Zealand.
Launched in 2016 as a partnership between the Department of Conservation (DOC) and Toyota New Zealand, Toyota Kiwi Guardians aims to increase Kiwi kids’ connection with nature.
New Zealanders are increasingly living sedentary lives and spending more time on screens, meaning the connection to nature within our future generations is under threat. Andrew Davis, Toyota’s General Manager of Marketing, says spending time in nature allows children time away from screens, devices, and other digital distractions.
“Camping is the epitome of a digital detox and so many Kiwis take fond memories of camping and the outdoors into later life. This summer there is no excuse for kids to be complaining of boredom – they can be out learning about their surrounds and earning medals instead.”