Visit our Social Media Sites: icon-facebook24 BMG twitter BMG You Tube BMG Linked In  BMG Instagram
  • virtual tour header
  • toyota-workshop
  • toyota-newcaryard

Toitu Envirocare

toitu diamond webAll of our branches have certification by one of NZ's top eco standards. See what we are doing here.

Book a service

spannerModern cars need specialist tools & analysis. Book in at our Toyota Service Bay.

Accessories

car-wheelsWe can source & fit a wide range of specialist parts & accessories. Learn more.

Need Finance?

key 128If you need help into your new car we can provide finance. 

Drive your dream with Bowater Toyota

Popular hybrids hit record sales of 5 million

hybrid synergy drive
The Toyota Hybrid Synergy Drive unit in the new 2012 Prius C.


As Toyota announces that five million hybrid vehicles have been sold in 80 countries throughout the world, New Zealand motorists are also embracing the technology with record sales in this country.

Toyota says that in the last 11 months it has sold a record-breaking million hybrid vehicles globally, bringing the world total of hybrids sold to 5,125,600, including 50,000 in Australia and 5500 in New Zealand.

The five million-plus hybrids sold have saved about 12 billion litres of petrol and led to around 34 million fewer tons of CO2 being emitted compared with petrol-powered vehicles of similar size and driving performance.

After releasing its first hybrid vehicle in Japan in 1997, Toyota took almost 10 years to reach one million sales, however, demand for the environmentally friendly vehicles has increased exponentially ever since. They now account for 14 per cent of Toyota's global vehicle sales.

In New Zealand, Toyota's hybrid sales last year totalled 1222, 25 per cent more than the 970 hybrids sold in 2011 and double 2009's 523.

toyota prius V
The larger hybrid on the market - a 7 seater Toyota Prius V


Interest in the hybrid vehicles, especially from corporate clients looking for a more sustainable, cost-effective fleet, is growing, said Toyota New Zealand's general manager of sales, Steve Prangnell.

"Although 5500 hybrid vehicles sold doesn't sound like a lot, proportionally it's about the same as countries such as Australia, Canada and England," he said.

"Our hybrids are now mainstream with such a strong uptake of the technology by customers - especially now that the cars boast fantastic performance on top of great fuel efficiency."

In New Zealand, the most popular Toyota hybrid is the Prius, followed by the Camry hybrid, which is manufactured in Australia.

Hybrid options are also available for the Lexus range, with CT, RX, GS and LS hybrid models available to Kiwi customers.

Prangnell said Toyota has developed hybrid technology as one of its core technologies for the 21st century and is working to further raise performance, reduce costs, and expand its environmentally friendly product line-up.


 Article Sourced from The NZ Herald.



 

 

To learn more about the Toyota range of Hybrids click here, or take a look at "Other Articles You May Like" in the menu on the right.

Globally Toyota have been very impressed to have reached the 5 million units make.
They even made this catchy little youtube video to celebrate!

 

To mark the ocassion, Toyota Motor Corporation Vice Chairman Takeshi Uchiyamada, the "father of the Prius", recorded a message of appreciation to customers around the world, speaking about the sales milestone, the development of the first-generation Prius and Toyota's ongoing hybrid-vehicle mission.
It is a wonderful video full of sincere passion for a project very clearly close to his heart.

BMG Businesses

2018 forecourt 01

Join the BMG Family

BMG Family

Support in the Community

  • Nelson Giants
  • Cricket World Cup
  • Arts Festival
  • Natureland
  • Hyundai Winner
  • Bowater Toyota Cancer Society
  • Nelson Bays Football
  • Rainbow