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  • toyota 86

    Toyota 86: On the Right Track!

    The Toyota 86 is a legend in the making. It is a return to the pure fun of driving. Rear wheel, front engined with a very low centre of gravity. It has been winning Car of the Year awards all over the world, including being named the Top Gear Car of 2012 when it was first released! Fun starts when you press the button. Click here to learn more. New or used, Bowater Toyota can put you on the right track!
  • BMG Summer

    Drive your dream

    The Bowater Motor Group are ready to exceed your expectations, and make it possible to drive your dream today. A local, family owned company, we have been supporting the community since 1945 - and selling what we feel are the best cars the world has to offer, and servicing all makes and models from onsite workshops we are very proud of. We have a range second to none, with new cars in the showrooms from Toyota, Honda, Hyundai, Lexus, & Isuzu. There is something for everyone, at every stage, new or used.
  • Hyundai Accent

    Need a a new Accent? See our Used Selection

    If you drive a small car, or are thinking about downsizing to a lower fuel use, more efficient smaller car for around town use, then you need to see the Hyundai Accent. This zippy little hot hatch has it all! Small on size but massive on features across the model range. We have a wide range of quality used vehicles like this one in our central Nelson Yard. Click here to find out more.

Drive your dream with Bowater's

The Bowater Motors Story

Bowater's: A history we are proud of and a future we are sure of.

The Bowater Motor Group was formed in the late 1940's as a mechanical and auto electrical service when local man Raymond Bowater returned home to Nelson after serving in the Second World War. The site was in central Nelson at the back of the building that is now the Suburban Bus depot.


The standard Triumph franchise was obtained, and in 1951 the Armstrong Siddley, followed in 1952 by the Studebaker franchise.

When Raymond Bowater retired in 1977, Rodney Bowater was appointed Group Managing Director.

The company expanded and obtained franchises for Nissan, Honda, Peugeot, Audi, Volvo, Jaguar, Rover, Landrover, Fiat, Volkswagon, Renault, Alfa, Panther, Hino, Lancia, Maserati and Leyland Heavy Commercial.

With the addition of the Motueka Dealership, Bowater's has became Nelson's largest vehicle company.

Rationalised with the purchase of the Toyota franchise in 1990 The Bowater Group now operates Bowater Honda in Nelson, and Bowater Toyota in Nelson, Richmond and Motueka and has recently added Bowater Hyundai in Nelson to its very strong locally owned group of companies.

Continuing on with the true focus the Bowater Group has achieved several awards and merits of achievement within the major franchises - Toyota, Honda and Hyundai.

The solid Toyota franchise was enhanced with the addition of one of the world's most recognised quality fanchises - LEXUS, and has also recently been bolstered with the Daihatsu make of vehicles, giving the new car buyer absolute choice.

The Bowater Group now delivers more new vehicles to Nelson people than any other company.

Bowater's is the company you can rely on for all your motoring needs; New and Used vehicles, Service, Parts and Finance.

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Support in the Community

  • Nelson Giants
  • Daffadil Day
  • Nelson Bays Football
  • Arts Festival
  • Natureland
  • Hyundai Winner
  • Cricket World Cup
  • Brook Sanctuary
  • 1502-bottom-btoy-com ariana
  • Rainbow
  • Good In the Hood
  • Bowater Toyota Cancer Society
  • Gigatown