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Bowater Toyota

Tony Bowater

CEO: Bowater Toyota

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  • cnr Rutherford & Halifax St,
    PO Box 416
  • Nelson
  • 7040
  • New Zealand


Miscellaneous Information

Tony Bowater has this business in his veins. Quite literally. 
As a 3rd generation Bowater family member he is completely committed to the business that bears his family name. The Bowater Motor Group is a long running local motoring institution that relies on it's good name with it's customers and the wider community.

The recent successes of Bowater Toyota are something that Tony takes great pride in. In 2015 the dealership was presented the 2014 Toyota Dealer of the Year along with a host of additional awards. The company continues to be the regions leading vehicle sales destination and is a very important supporter to many community, arts and sports groups.

Tony leads the team at Bowater Toyota by living the example he sets and is driven by the Toyota philosophy of Kaizan, ("continuous improvement"). He believes that everyday is an opportunity to improve and sets about leading by example, working together, respecting others and making sure that he and the whole team continues to make a difference.  

Tony started in the family business at an early age, school holidays were filled with shifts at the Grooming Bay of Bowater Cars getting to know the ins and outs of motor vehicles the best way possible, by cleaning them! When you do the maths on all of the school holidays through to 7th form (year 13) you soon appreciate the methodology - that is a whole lot of inside knowledge on the cars that Bowaters were selling at the time! This is a rite of passage for many of the Bowater family members and continues to this day - Tony's youngest son Oscar has just enjoyed the school holiday grooming bay experience. 

Tony's first official day on the job was on 1st May 1985 as a gopher, and he worked his way through the company in all sorts of various roles, gaining knowledge of various departments within the business. He has also spent 6 years on the Toyota Dealer Council, with 4 of those as President, and has been very passionate about supporting the Bowater Motor Group's investment back into the community through it's wide and varied sponsorship of many different community groups and events, the arts and local sports. 

Music is a great passion of his outside of work, he is a very accomplished drummer and he has played in several bands over the years such as Gecko, Mr Nobody and the Nelson Jazz Club Big Band. Part of this involvement within the local music scene has culminated in Tony committing time to the local Jazz Club with 10 years on the committee with 8 years as president overseeing a very successful local Jazz Club that put on some truly awesome Jazz Festivals!

Family is massively important. Tony and his wife Janine have grown 3 successful men in their own rights, Joel, Jontee and Oscar. 

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