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Hyundai goes upmarket, with a luxurious statement

Written by Media Manager.

hyundai genesisHyundai Genesis - a 4 door luxury push into the sedan market. Click to enlarge.

As the new Hyundai Genesis Luxury Sedan makes it's way to our Bowater Hyundai showroom during March, the motoring press nationwide are being to froth at the statement this vehicle is making, and the quite nice feathers it is ruffling at the top edge of the pecking order.

Dave Leggett from the Waikato Times has this to say.


Hyundai is back in the prestige car market with a four door sedan that aims to take on the best from Asia and Europe. And the Genesis might just be the beginning of a new chapter for the Korean car maker.

The car in the rear view mirror was quickly gaining on us.

It's deep squarish grille, set prominently between the sharp edged lights, looked familiar.

It's huge and it makes a big statement. It could have been an Audi. But it wasn't. The angles on the grille weren't quite right for a model from Ingolstadt and this car was something completely new on New Zealand highways.

The newcomer was Hyundai's new Genesis, the Korean carmaker's move into the premium sector of the market. And its size and styling will help it it fit in as a realistic alternative to similar-sized models from the top European and Japanese brands.

The Genesis was first developed as competition for the German prestige car makers on the North American market and the model is now an established model in the premium sector in the US in both sedan and coupe body styles. But the first-generation car was only available in left-hand drive and New Zealand has had to wait until the second-generation car came along to get a right-hand-drive version.

The Genesis was launched in New Zealand last week just in time for the Cricket World Cup Hyundai is a major sponsor.

Genesis the $100,000 Hyundai

Written by Media Manager.

Hyundai GenesisHyundai's most expensive sedan is the Genesis, which is about to be launched in New Zealand.

Hyundai is entering New Zealand's luxury car market with its most expensive model yet.
We take a look at what motoring journalist Rob Maetzig has to say from the launch of the sedan called Genesis, as published in the Taranaki Daily News on Feb 4th 2015.


Would you pay 10 dollars short of $100,000 for a Hyundai? You know that Korean brand that just a few years ago was best known as cheap-as-chips but not particularly outstanding product?

The fact that in a couple of weeks the brand will launch a new rear-wheel drive luxury sedan with a retail price of $99,990 speaks volumes about the spectacular progress achieved by Hyundai in recent times.

That progress has been such that last year Hyundai achieved more than 4.9 million sales to make it the world's fifth largest manufacturer of motor vehicles.

In New Zealand, Hyundai enjoyed its best year ever in 2014, with 8309 sales. Not only did that put it in third position behind Toyota and Holden on the vehicle sales ladder, but it meant Hyundai has now enjoyed 12 years of continuous year-on-year growth.

Are you on the team for this weekend's Hyundai Beach Cricket?

Written by Media Manager.

Are you on the team

This weekend the team from Bowater Hyundai will be heading down to the western end of the front beach at Tahunanui to participate in what we hope to be quite an epic battle of beach cricket. The show kicks off bright and early at 9.30am at Tahuna Saturday 24th, but get there at 9am to sign in. 

Hyundai have pulled out all of the stops and set up an epic contest - to be played out between a plethora of teams of 6 from around the region, culminating in a bragging rights champion for the day and the chance to win a share of $25,000 worth of Hyundai Family Time. 

Meet the Bowater Hyundai Team

Scott McMillan. The right fit for Safety First!

scott mcmillanScott joined the team in early 2018 full of fresh enthusiasm for life back in Nelson, and the opportunity to get back into an industry he loves - cars, in a town he loves best!

Scott has returned to Nelson from a couple of years of working in Car Sales in Auckland and is keen to reconnect with his previous established network, and introduce them to the wonders of the Hyundai range. Scott is particularily impressed by Hyundai's commitment to safety and has dove into learning all about it. As he likes to say "an ounce of preventation is worth more than a pound of cure" - and this also applies to car buying, as most people will either be thankful they spent extra money buying a safer vehicle AFTER an accident, or regretful.....

Scott has moved back to Nelson to be closer to family and is excited to join the Bowater Hyundai team. Click here to learn more about Scott and contact him directly.

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