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Drive your dream with Bowater's

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YOU CAN DRIVE YOUR DREAM,
AND WE CAN MAKE IT HAPPEN.

OUR HISTORY IS JUST THE BEGINNING!

Your car is probably your next biggest asset to your home, and you will spend a considerable amount of time in your car over your lifetime.
Life is too short to be worrying about your car. You need a car that suits your lifestyle. 
We have a comprehensive range of the world's best valued and most reliable cars ready for you to experience. You can drive your dream today. It is that easy.   

Since 1945, The Bowater Motor Group has been providing the Nelson region with quality vehicles and servicing that is second to none. Now, even more so than ever before, it is possible to drive your dream.
The future of car technology has arrived.
With our stores, showrooms and customer centres spread all over the wider Nelson region we are confident that our long history in the area means that we not only know what works best around here, but what will work best for you.   

Think Bowaters and three things come to mind...
Quality, excellence and vehicles to suit a lifestyle.

Whether for urban, business or off-road, let Bowater's begin your journey.
If you're going somewhere - The Bowater Motor Group will take you there.

Toyota disappointed in misinformation around electric utes

2021 hilux12 hero range

Toyota New Zealand has confirmed today that it has no plans to bring in an electric Hilux in the next 18 – 24 months.

“I’d like to reiterate that we do not have any plans for a battery electric Hilux in our line-up in the next 18 – 24 months,” says Neeraj Lala, Toyota New Zealand Chief Executive Officer.

“It is irresponsible to suggest that customers stop buying non-electric vehicles immediately until there is an electric option available. The range and volumes of EV’s needed to meet demand is simply not available, and many customers still need a vehicle to transport their family or operate their business.”

There have been 5,296 EV sales over the last five years, and of these 45% fall into the luxury market. In comparison, there have been 23,257 hybrid sales over the same period.

“Our extensive hybrid range has allowed us to contribute to 43% of the overall reduction of CO2 emissions over the past five years in New Zealand,” says Mr Lala. “Hybrid technology is more readily available and is significantly more affordable for everyday kiwis. Battery electric technology is coming but is not quite there yet.”

“As a brand we are focused on achieving affordability of low emission technology for everyday kiwis, not just the top 2%.”

Toyota Land Cruiser gets a major refresh in its 70th year

2021 lc300 hero01

Globally launched today, the new Land Cruiser 300 epitomises the quality, reliability, durability, and safety that customers have come to expect of the Land Cruiser badge, in an all-new modern package.

In New Zealand’s rugged terrain there are times when you just need a big strong diesel engine, a ladder chassis, and a terrific four-wheel drive system. The new Land Cruiser 300 has all those attributes and more.

It remains the benchmark for a go-anywhere, conquer-anything four-wheel drive. It marries that extreme functionality with a premium interior fit-out, contemporary exterior styling and the latest in driver assistance technology.

The legend, redesigned. The All-New Toyota Land Cruiser 300 Series has been unveiled globally, showcasing 70 years of world-class design. Featuring a more powerful twin-turbo V6 diesel engine and improved capabilities on and off the road, the #LC300 lives up to expectation. Coming to the team at Bowater Toyota towards the end of October, you can get your name on the list now.

Posted by Bowater Motor Group on Thursday, 10 June 2021

Toyota reveals global electrification strategy at Shanghai

Toyota has revealed today at Shanghai Motor Show, the BZ4X concept vehicle, a hero of their global electrification future with an aim of electrifying the range by 2025.

toyota BRZX electric vehicle

Toyota has stated that there will be seven BZ models to be launched globally by 2025 starting with the BZ4X. BZ stands for Beyond Zero highlighting the direction of the company towards future electrified powertrains.

“The Beyond Zero (BZ) range will be introduced in New Zealand to strengthen our range of electrified vehicles and achieve affordable mobility for all,” says Neeraj Lala, Toyota New Zealand Chief Executive Officer.

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